There are twelve critical places in building a website where you must make the right decision, or you'll have to repeat this task again and again until you get it right.. The better you grasp these essential points, the better your website will work and the happier camper you'll be.
Use the following as a worksheet to clarify thinking and provide direction at various stages of the project. If you decide to outsource the project, share a copy of the resulting notes with your website designer.

• Determine Your Website's Chief Purpose
• Divide Your Website into Logical Sections
• Develop a Site Navigation System
• Give Your Website an Attractive 'Look and Feel'
• Build Basic Webpage Templates
• Construct Your Site to Be Search Engine Friendly
• Write and Fine-tune Focused Content Pages
• Incorporate Customer Communication Systems
• Create and Test Effective Sales Pages
• Conduct Usability Trials and Incorporate Changes
• Plan to Maintain Your Site for the Long Haul