Successful businesses have this in common: they focus on the customer's needs. This ought to be an important purpose for most business websites.
Pre-sales support can be enumerated under revenue generation, but post-sales support to your customers is a category all of its own. Fortunately, the Web can provide the very best in customer support.

The system may be as simple as an FAQ or troubleshooting decision tree. What a great way to help your customers. The more material you have, the more valuable a searchable database becomes. Microsoft's site, for example, provides a huge amount of product support information on. Epson's site links you to any driver software you may need.

Providing customer support on the Web is not only efficient for the customer, it is also a boon to company customer support departments, who can refer callers to their website for detailed and complete information, substantially shortening phone calls.